Cookie Policy
Last updated 23 September 2026
We use as few cookies as possible. Analytics cookies are switched off until you accept them. You can change or withdraw your choice at any time from the Cookie Preferences link in the footer of every page.
1. What cookies are
Cookies are small text files that a website stores in your browser. They let a site remember your choices between pages and visits, and they help the site owner understand how the site is being used. This policy also covers similar technologies such as local storage, session storage and tracking pixels.
2. How we use them
We use cookies for three purposes: to make the website work, to measure which pages help buyers, and to remember your cookie choice. We do not use cookies for cross-site behavioural advertising, and we do not run advertising or retargeting pixels on this site.
3. Categories of cookie
| Category | What it does | Consent needed |
|---|---|---|
| Strictly necessary | The site cannot function without these. They handle sessions, security and remembering your cookie choice. | No — these are exempt under ePrivacy Art. 5(3) |
| Analytics | Aggregate statistics about visits and page use, so we know which product and guide pages are actually read and can improve them. | Yes |
| Functional | Remembering preferences such as language or partially completed form entries. | Yes |
| Marketing | Would be used for advertising or retargeting. | We currently set none |
4. Cookies and storage we set
| Name | Provider | Category | Purpose | Lifetime |
|---|---|---|---|---|
mf-consent | mofecup.com (local storage) | Strictly necessary | Stores your cookie choice so we do not ask on every page | 12 months |
wordpress_test_cookie | mofecup.com | Strictly necessary | Checks that your browser accepts cookies | Session |
wordpress_logged_in_* | mofecup.com | Strictly necessary | Keeps logged-in administrators signed in | Session or 14 days |
PHPSESSID | Our hosting provider | Strictly necessary | Session identifier | Session |
_ga | Google Analytics | Analytics | Distinguishes one visitor from another | 2 years |
_ga_XXXXXXX | Google Analytics | Analytics | Keeps session state for the analytics property | 2 years |
_gid | Google Analytics | Analytics | Distinguishes visitors over a shorter window | 24 hours |
_gcl_au | Analytics | Conversion measurement | 3 months | |
_clck | Microsoft Clarity | Analytics | Stores the Clarity user identifier | 1 year |
_clsk | Microsoft Clarity | Analytics | Joins page views into a single session recording | 1 day |
CLID, ANONCHK, SM, MUID | Microsoft | Analytics | Clarity and Microsoft service cookies | Up to 1 year |
The exact set changes when we update our tools. Names beginning with _ga, _gcl, _clck or _clsk are set by third parties, and their lifetimes are controlled by those third parties, not by us.
5. How to manage your cookie choices
- Cookie Preferences in our footer — accept, reject, or choose by category. Your choice is remembered for 12 months.
- Your browser settings — you can block or delete cookies at any time. Blocking strictly necessary cookies may break parts of the site, such as the contact form.
- Google Analytics opt-out — you can install Google’s official browser add-on, or send a Do Not Track or Global Privacy Control signal, which we honour for analytics cookies.
- Microsoft Clarity opt-out — Microsoft publishes its own privacy controls and opt-out information.
6. Third-party privacy notices
| Provider | Their notice |
|---|---|
| Google (Analytics) | policies.google.com/privacy |
| Microsoft (Clarity) | privacy.microsoft.com/privacystatement |
7. Do Not Track and Global Privacy Control
If your browser sends a Do Not Track or Global Privacy Control signal, we treat it as a refusal of analytics cookies and do not set them.
8. Changes to this policy
We will update this policy when our tools or the law change. The date at the top always shows the current version.
9. Contact
Questions about cookies and tracking: sky@mofecup.com.
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